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Your Guide to Creating the Ultimate Insta-Worthy Kitchen


If you’ve been thinking about purchasing a new fitted kitchen, chances are you’ll have scoured Instagram for ideas and inspiration for your virtual mood board. With literally millions of home and interiors accounts to follow, it is easy to get lost down a kitchen-shaped rabbit hole, falling in love with the homes of random strangers on the internet and wishing that you could recreate the same look in your own kitchen.


While scrolling through endless photos, certain trends do start to become apparent, with many of the homes featured on Instagram having key features in common. Kitchen islands, quartz worktops, Farrow and Ball paint, and of course bi-fold doors all feature prominently in the #kitchensofinstagram, but a bit of number crunching reveals these aren’t actually the most popular Instagram trends.


Using hashtag research and search trends, one kitchen supplier has identified the most popular kitchen design trends on Instagram so far this year. From layouts to colours, flooring to worktops, these are the biggest Instagram kitchen trends of the moment:


#WhiteKitchen


With a massive 617,537 posts, white is very much still the colour of choice on Instagram, providing a light, bright and crisp look which works well in any space. This is a particularly popular choice for our friends across the pond in the United States, where the New England style of décor remains hugely popular. Often teamed with natural materials like wooden flooring, this look is certainly timelessly stylish.


Whilst white remains an ever popular choice here in the UK too, from our work with clients it feels as though people are opting for bolder colour palettes, with grey being one of the most popular neutrals, and dark blue fast becoming a go-to favourite. This is reflected in the stock colour options of many of our kitchen ranges, which are in sync with the most commonly requested tones.


The beauty of a Kitchenroom kitchen is that it can be painted in absolutely any colour you wish, from bright white to magenta, so we can help you make sure you achieve the perfect tone and look!


#ShakerKitchen


You’d have to have been hiding under a rock not to know that Shaker Style kitchens are incredibly fashionable at the moment, and that’s evidenced all over Instagram, with the hashtag “#shakerkitchen” having 84,974 posts and “#shakercabinets” having 81,355. Shaker style cabinets have been popular for many, many years, but seem to be having a real moment in the sun, with the likes of Mrs Hinch, Davina McCall and Mollie King all showing off their traditional shaker cabinets recently on Instagram.


Shaker Style cabinets have remained ever-popular, in our opinion, due to their versatility. Whether you want a modern look, or a very traditional farmhouse kitchen shaker units work brilliantly, with colour choice and accessories having the power to really alter their look. At Kitchenroom we have a fantastic range of Shaker Style kitchens to choose from, made from a variety of materials and at different pricing levels. For the ultimate Shaker Style kitchen we’d recommend looking at our in-frame designs – another big Instagram trend!


#HerringboneFloor


Wooden flooring has been around for years, but laying it in a herringbone design is most definitely a trend born of the Instagram era. Search trends have seen an increase of 160% for the term “Herringbone floor” in the past year, with 83,000 posts on Instagram using the hashtag “#herringbonefloor”. It’s a trend we can really get on board with as it’s a fantastic way of bringing interest and a sense of space into a room. Whether you have a large open-plan space, or a galley style kitchen, herringbone flooring can help make the space feel larger as the directional planks help to draw the eye outwards.


Herringbone flooring is available in a variety of different materials, with real wood, specifically oak, being the most tagged on Instagram. That isn’t always the most budget friendly option however, so we’d recommend looking at a man-made option such as Luxury Vinyl Tiles (LVT) as an alternative. LVT is incredibly hard-wearing and realistic looking and comes in a variety of colours, styles and sizes so works well for most rooms. Take a look at Karndean for inspiration.


#GraniteWorktops


A massive 22,700 Instagram posts are tagged with #graniteworktops. It has long been a popular choice due to its durability and the number of options of colours and styles. We too love the look of granite, but have found that it is being over-taken in popularity by Quartz, which is a very similar looking, man-made alternative. Quartz is made by combining around 90 percent ground quartz (a natural hard mineral) with eight to 10 percent resins, polymers, and pigments. This forms a very hard surface, which is even more durable and hard-wearing than the naturally found granite.


Like granite, quartz is available in a number of different styles and colours. As it is a man-made substance, there are an almost endless amount of options, including things such as marble effect, and crisp white, both of which are big Instagram trends at the moment.


We have a number of quartz and granite samples available which we can share with you as part of your free home design visit, so you can see and feel the differences first hand.


#GalleyKitchen


If you weren’t expecting Galley Kitchens to be one of the biggest Instagram trends, you surely won’t be alone, however it reflects the reality of the types of homes most of us really live in! As much as we all love large open plan spaces, complete with banquette seating and kitchen islands, that isn’t the reality for most of us and it’s great to see that being reflected on Instagram. #GalleyKitchen is the most tagged kitchen layout style on the platform, with 19,600 posts and counting.


A galley kitchen is usually utilised in a smaller space, with two parallel rows of units and work surfaces, maximising the usable kitchen space available. This Instagram trend shows just how impactful galley kitchens can be, with a huge number of swoon-worthy examples available for your to pour over.


If you’ve got a smaller kitchen space or a galley kitchen, it’s worth having a think about all the ways you can increase the sense of space. Whether it’s through choosing colours and finishes which reflect and distribute natural light, or clever space-saving and storage tools to help you keep work surfaces clear. Take a look at our recent blog on Clever storage Ideas that’ll transform how you use your kitchen to get all the ideas and inspiration you need.


Where do I get started with Instagram?

If you haven’t used Instagram before, but love the idea of seeking out ideas and inspiration, then get on board! It’s easy and free to sign up for an account – you can even use your Facebook details if you already have an account there. Here are some home and interiors accounts we’d recommend following to get you started:


  • Restore_home – This gorgeous account documents the renovation of a Georgian terrace and boasts 13.6k followers. If you love bright, light, traditional contemporary design, this account is most definitely for you!

  • Twoguysandadug – Run by Brian and Philip from Glasgow, this interiors account features a bright and modern vibe, with crisp, strong décor throughout. Brian and Philip are in the process of renovating their kitchen, so give them a follow to stay up-to-date with their progress.

  • Gold_is_a_neutral – Described as ‘modern glamour’, Jess Hurrell’s home is a feminine dream. Light, neutral tones are brought to life with splashes of colour, and as the name suggests, plenty of gold! Keep an eye out for the drinks cabinet of dreams in Jess’s new kitchen too!

  • Theinteriorfox – Interior Fox is an interior design and styling service run by Jen and Mar, with definite Scandinavian influences. This account features images from a variety of stunning homes, with a particularly cool recent kitchen reveal, complete with terrazzo splashbacks – another big up and coming Instagram trend.

  • Lovetearsandteepees – With 60.7k followers, we are clearly not the only ones completely in love with Lucy’s stunning home décor account, documenting how she has renovated her Victorian property. When we talk about Insta-worthy homes, this is the type of account that immediately springs to mind. Just gorgeous!

  • Kitchenroomltd – Take a look at our Instagram page for loads of photos of our kitchens, styled to perfection! Whatever your taste you’re guaranteed to see something that you love!


It’s also a great idea to search for hashtags – try these to get you started!

1. #kitchensofinstagram

2. #shakerstyle

3. #modernkitchen

4. #openplankitchen

5. #galleykitchen

6. #kitchendesign

7. #kitcheninspo

8. #kitchendecor

9. #kitchenrenovation

10. #kitchengoals


If you find something you love, save it and show it to us at your free home design visit, so we can start helping you make it a reality in your own home!


If you want to create the perfect Instagram worthy kitchen in your home, why not get in touch today to book your FREE home design visit? We cover the Oxfordshire and Berkshire areas, including, but not limited to Didcot, Abingdon, Radley, Oxford City, Wantage, Wallingford, Benson, Berinsfield, Goring, Pangbourne.

With Kitchenroom you can always be assured of:

1. First class personal service from start to finish

2. 18 mm Rigid (assembled) wall and base units with doors already fitted

3. 10 cabinet colour options (so not just white / ivory or oak) to match the colour of the kitchen

4. 2 mm ABS edged cabinets

5. Soft close Blum doors & drawers that come with a lifetime guarantee

6. 25 year guarantee on our units / 10 years on Solid wood kitchens / 7 years on MDF kitchens

7. A typical lead time of 3-4 weeks

8. We can supply only or supply and arrange to fit your new kitchen where we will take care of the whole project from start to finish

Want to know more?

Why not take a look at some of our recently completed kitchen installations?

Click here to see our range of fitted kitchens.

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